Abstract. The rapid development of digital media technologies enables the emergence of novel media content types for eCommerce, eEducation, and digital entertainment. On the other hand, the advances in communication and micro-electronics have led to a transition from traditional personal computer-centric to more intuitive human-centric information access modes and the embedment of computer systems throughout the natural environment. This type of computation is generally known as Pervasive or Ubiquitous Computing. It can also be referred to as ambient intelligence, or talking about media environments as ambient media. It allows a person to use a variety of devices and sensor networks seamlessly embedded throughout our daily life, such as personal digital assistant (PDA), smart electronics, sensors, as well as personal computer, to access those media contents. The combination of these two trends (emergence of media and pervasive computing) holds the potential of providing a user with seamless and ubiquitous access to rich and dynamic mul- timedia resources from anywhere and anytime.