Abstract. Digital music consumers have to choose between illegal file swapping services and online music stores. The latter impose various restrictions to the established music consumption behaviour, such as limitations on the number of devices and proprietary music formats. We describe a business model that is based on a liberal management of music rights, instead of the dominant restrictions of access. The proposed business model facilitates the free flow of music content between different client devices (PC, mobile phone, portable player) and between heterogeneous networks (Web, P2P, wireless, broadcast), but it controls the flow of rights for added value music bundles. The business model is presented over two stages of the customer activity cycle and along the revenue, process and technology elements.