Abstract. The purpose of this paper is to present our experience from the design of a personalized television application, and the implications for the design of interactive television applications in general. Personalized advertising is a gentle introduction to interactive television applications through a push paradigm that is closer to the established patterns of television use. While personalization is a practice widely used on the Internet, applying personalization techniques over digital television infrastructures presents significant obstacles, which we address with explicit design moves
Chorianopoulos, K., Lekakos, G., Spinellis, D., 2003. Intelligent user interfaces in the living room. In: Proceedings of the 8th International Conference on Intelligent User Interfaces - IUI ’03. ACM Press, New York, New York, USA, pp. 230–232.